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Western Bay of Plenty Primary Health Organisation

Medium-Large Organisation Winner


Group walking onto Marae

In traditional pūrākau, te toi huarewa was the pathway followed through the heavens to retrieve ngā kete o te wānanga, the baskets of knowledge. It’s also the name given to the Health Strategy of the Western Bay of Plenty Primary Health Organisation, representing their storied journey towards equitable health outcomes for Māori and all communities in their rohe.

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The organisation operates across the Western Bay of Plenty from Kaikati to Ōpōtiki. Existing as a real life example of a Te Tiriti partnership, it is a joint venture between Ngāi Te Rangi iwi, Ngāti Ranginui iwi, and Western Bay of Plenty Primary Care Providers Incorporated.

Says Kiri Peita, General Manager Māori, Population Health and Equity, “The Western Bay of Plenty Primary Health Organisation is focused on keeping people well in their communities.

“We play a crucial role in both supporting and delivering community-based primary health care and wellness services directly to consumers and their whānau through supporting general practice networks, community-based primary health care, and our iwi partners,” she explains.

Like the journey taken to retrieve to the baskets of knowledge, the pathway to establish the joint venture was new and, at times, challenging territory.

Kiri says the organisation is the first, and still only, Primary Health Organisation to be governed by a partnership between mana whenua and providers.

A dream envisioned a decade before its official foundation in 2003, it was born out of a pilot project that led to the First Health and Prime Health organisations of the early 90s.

One of the founders and its inaugural chairman Dr John Gemming recalls that when it came to form the Primary Health Organisation, the relationships to create a genuine partnership were already in place. “The idea of doing it together wasn’t a new idea for us.” he added.

As Māori liaison during these early days and board member for 15 years, Colleen Te Arihi was instrumental in the formation of the joint venture as a 50/50 partnership between providers and iwi. Going further than the recommendation from the Ministry to have a Māori Advisory Committee, and with some criticism, the partnership was established.

Since then, the Western Bay of Plenty Primary Health Organisation has been authentically working to meet their obligations and uphold the partnership under Te Tiriti o Waitangi.

“The power and value of authentic partnerships are more than just contractual arrangements. They are anchored in transparency, open communication, and a sincere desire to achieve common goals,” Kiri says.

“We firmly believe whānau, hapū, and iwi must lead, determine, and guide pathways to live long and healthy lives today and for generations to come.”

Women performing wiri

Te Toi Huarewa and the enhanced set of principles informed by Te Tiriti o Waitangi held within the strategy provide clarity and guidance on how to engage with, promote, and support Māori health aspirations.

Some initiatives that express these principles include supporting Māori kaimahi in bimonthly hui, Māori Health Cultural Training around Te Tiriti, cultural safety and biases, and developing internal capabilities to support General Practice partners.

More explicitly, the organisation’s expression of Te Tiriti o Waitangi talks about priority and commitment, and is guided by equity, quality healthcare, sustainability, and passion.

Titiro whakamuri, kōkiri whakamua. Look back and reflect to move forward.

An annual cultural haerenga is one initiative that brings this whakataukī to life. Kaimahi and General Practice partners visit local sites of significance for Māori. to get to know the stories and impacts of colonisation, wars, and land loss.

“Our cultural journey is influencing and changing our mahi and we’re looking forward to making more changes within this space,” Kiri says.


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