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ANZ – Holding tight to inclusion

Case Study

New Zealand Diversity Awards, 2017
Diversity Awards Category

ANZ – Holding tight to inclusion

The cultural challenge

Research commissioned by ANZ as part of its ongoing commitment to diversity, inclusion and respect showed members of the LGBTI community are more likely to let go of their partner’s hand in public than anyone else.

Strategies for success
  • ANZ lanched the HoldTight campaign, featuring a short film highlighting the challenges faced by LGBTI couples when holding hands in public.
  • A staff testimonial video featuring ANZ staff sharing their personal experiences and what #HoldTight means to them was also published.
  • The videos were the basis of a very successful social media campaign.
Results and benefits
  • The hastag #HoldTight reached more than six million people and was used more than 4,000 times on Twitter alone
  • Sentiment was more than 97 per cent positive, with supportive shares and commentary received from as far away as the US and the UK.
  • In New Zealand, ANZ reached 1.5 million people on Facebook.
  • The bank’s staff engagement survey shows the engagement of LGBTI employees has increased 10 per cent in the past two years.
  • More about ANZ

    ANZ was established in 1840 and is one of New Zealand’s leading banking and financial services groups and employs more than 9000 staff.

“A vibrant, diverse and inclusive workforce makes us a better organisation for our employees and the communities that we live and work in.”

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