Studies show that consumers in New Zealand are increasingly supporting inclusive brands. These findings reflect a growing global trend of socially conscious consumerism, whereby more and more people across the world are buying products and services from inclusive and socially responsible companies.
In 2016, research from Colmar Brunton and the Sustainable Business Council reported that 83 per cent of respondents would stop buying a company’s products if they heard about them being irresponsible or unethical. More recently, a 2020 nationwide survey conducted by Perceptive revealed that a significant portion of New Zealanders (51% of respondents) say where they choose to spend their money has become more important since COVID-19.
Inclusion is no longer being perceived as a “nice to have” but as essential criteria, with both consumers and employees alike voting with their feet.
Diversity Sessions are interactive online conversations where we can explore inclusion issues impacting our organisations and our people.
Join us for this session, where speakers will share their insights into shifting consumer trends towards inclusion and social responsibility and discuss how organisations can both meet and lead these shifts in consumer demands in a way that is not just successful but also authentic, including what this means for them as employers.
Date: Wednesday 22 June 2022
Investment: Member Free; Non-Member $25